A spec campaign for Tower 28's BeachPlease cream blush. Three frames on the brand's own coral and California sunlight.
Why the light
Tower 28 is named after a Santa Monica lifeguard tower, and everything it sells is built for sensitive skin. The set keeps both at once: hard California sun for the name, nothing harsh anywhere in the grade for the skin promise.
The blush carries the colour on its own. Coral against warm white, the wavy wordmark left readable, the product shot close enough that you can see the texture of the cream.
The system behind it
The compact is a locked reference. The clear case, the lilac wordmark and the exact blush tone stay constant across the set.
From there the look scales. Same light, same palette, any product in the line, without a new shoot day for each one.
