A spec campaign for Topicals' High Roller Ingrown Tonic. Five frames built on the two colours the brand already owns: baby blue and red.
Why blue and red
Topicals has one of the loudest packaging systems in skincare, but it lives on the bottle and stops there. The set takes those two colours off the label and makes them the entire frame: blue field, red block, nothing else competing for attention.
The register stays playful instead of clinical, because that is how the brand actually talks. Two people laughing does more for an ingrown tonic than a diagram ever will.
The system behind it
The bottle is a locked reference, down to the swirl of the High Roller lockup, so the label survives every frame instead of turning into the usual AI mush.
From there the colour system does the rest. Each new frame is a recomposition of the same two blocks, which is why the look survives volume instead of drifting away from the brand.
