Press & Media
Press information for
Coldridge Studios.
Resources for journalists, editors, and content creators covering AI, creative production, beauty marketing, and the future of brand content. For press enquiries contact max@coldridgestudios.com
Studio facts.
About Max Osetskyy.
Max Osetskyy is an AI Creative Director and the founder of Coldridge Studios, Berlin. He has 6 years of experience directing commercial productions for beauty and fashion brands — from product photography to brand films — and is one of Europe's leading practitioners of AI-native creative production.
In 2024, Osetskyy transitioned Coldridge Studios to a fully AI-native model, replacing traditional studio infrastructure with generative AI workflows directed by a senior creative eye. The result: campaign-grade visual content delivered in 2–5 days at a fraction of traditional production costs.
He works as a Fractional AI Creative Director — embedded in beauty and fashion brand teams to direct AI-produced campaigns, product photography, and video content with the same creative standards as a full in-house senior CD.
Key facts for press.
6 years
Commercial production experience before AI
2–5 days
Typical brief-to-delivery turnaround
60–85%
Cost reduction vs. traditional photography
200+
Brands served across beauty, fashion, lifestyle
Berlin
Europe's AI creative studio for beauty brands
GDPR
Fully compliant European data processing
Story angles.
"The death of the product photoshoot"
How AI is replacing €20,000 studio days with €800 briefs — and why creative direction is the only thing standing between good AI content and generic output.
"Europe's answer to Maison Meta"
While Maison Meta dominates luxury AI fashion in London/Paris, Coldridge Studios is building the AI creative infrastructure for Europe's beauty and DTC brands — from Berlin.
"The Fractional Creative Director model"
A new category emerging in AI production: studios that embed as creative directors inside brand teams, rather than selling deliverables. How it works and why brands are choosing it.
"AI in German beauty marketing"
German beauty and lifestyle brands are quietly adopting AI production. The legal, creative, and competitive landscape — from a studio operating at the centre of it.
Press contact.
Name: Max Osetskyy
Role: Founder & AI Creative Director
Email: max@coldridgestudios.com
Languages: English, German
Response time: Within 24 hours